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10 Questions to Ask Before Redesigning Your Website

We pulled together the top 10 questions we ask our clients when they engage us to redesign their website. By focusing on four key areas of exploration, we're able to ensure the new site is firing on all cylinders and is optimized for conversion.

Users: When you drill down into who your consumers are, you’ll be able to deliver a personalized experience they can’t resist.

Current State: Assessing the current website will establish a benchmark that can be used to measure the effectiveness of the new site.

Expectations: Outlining a clear plan for execution and deliverables is key to project success.

Brand: It is important for all expressions of the brand to have a cohesive look and feel to create a seamless user experience.